Director of AI & Digital Product

Adam.
Tracht

Data Enthusiast · AI Maximalist · Builder · Ecommerce Expert

A Vermonter who traded maple syrup for Brooklyn bagels. I spent 8+ years in ecommerce product and UX before genAI hit, and I’ve been obsessively building with it ever since.

Now I find the work that’s slow, manual, or rented from a SaaS vendor, and I build the production system that replaces it.

Adam Tracht
$40k+/yr
Costs Eliminated

SaaS & vendor tools retired by systems I built

15+
Systems Shipped

Production tools replacing manual work & SaaS

5+
SaaS Tools Replaced

In-house builds that ended a subscription

01

Experience

  • I find work that's slow, manual, or paid for through external SaaS, then architect and ship the production system that replaces it. I own stakeholder discovery, system architecture, AI coding agent orchestration, deployment, and adoption.
  • Replaced Gladly ($15k+/yr helpdesk) with an in-house multi-channel support platform: email, SMS/MMS, and browser-based voice in one threaded inbox with cross-channel merging, auto-assignment, and SLA auto-escalation. Migrated 3 years of history (25k+ attachments, 18k+ call recordings) with zero data loss.
  • Built the AI layer on top: LLM ticket triage and routing, retrieval-grounded one-click replies that cut first response time 23% during 2x ticket volume, a customer-facing chatbot, and on-page sizing quizzes that ended a $1k/mo subscription — $2-2.5k/mo in direct savings.
  • Designed and shipped the company's core data platform: a BigQuery + dbt warehouse unifying 10+ sources (Shopify, Amazon, Cin7, ad platforms, payment processors) into one tested source of truth, including a custom payment-processor ingestion service I built when vendor tooling fell short.
  • Built a two-location inventory forecasting and demand planning engine modeling stockouts, open POs, promo lift, cannibalization, and backorder behavior. Replaced days-of-inventory guesses with per-SKU, day-level reorder timing, plus a revenue-target mode that converts a forward revenue plan into purchasing decisions.
  • Led a Returns Task Force to a 40% relative reduction in Shopify return rate through data analysis, PDP changes, and a custom checkout extension that flags incompatible SKUs in real time.
  • Shipped an order tracking system that nearly eliminated WISMO tickets, a self-service warranty flow with SKU-level defect visibility, weekly P&L reporting used by management, and automated UPC generation (90% faster, zero manual errors).
  • Drove our full migration from headless CMS to Shopify native, saving $10k+/yr and simplifying the content workflow.
  • Owned the digital product roadmap across a headless Shopify stack and managed a team of 5+ developers, while building the AI tooling that became the foundation for my current role.
  • Built and shipped internal AI tools: a company-knowledge chatbot, an analytics dashboard that cut leadership’s time-to-insight, and a review-analysis tool that categorizes customer feedback by product feature and sentiment.
  • Drove AI adoption across departments, training teams on tools I built and workflows I designed.
  • Ran CRO and A/B testing across PDPs, checkout, and landing pages, launching up to 10 tests monthly.
  • Launched a fully rebranded website and CMS back end in under three months on a sub-$10k budget, improving site performance and content deployment speed.
  • Turned analytics, heatmapping, and CX feedback into roadmap priorities, working directly with Marketing, Growth, and CX.
  • Owned UX optimization across a portfolio of DTC brands: information architecture, user flows, upsells, pricing presentation, and value messaging.
  • Ran the A/B testing roadmap end to end, acting as the direct line between business owners and developers.
  • Performed UX audits on acquisition targets to inform due diligence.
  • Designed conversion funnels and landing pages, then QA’d every deployment across customer touchpoints.
  • Managed analytics infrastructure: Google Analytics, Tag Manager, and pixel integrations.
  • Owned the digital experience for a $5M portfolio of 1,000+ SKUs across 3 websites.
  • Defined the in-category experience — taxonomy, navigation, and attribution — across 20 digital shelves.
  • Grew revenue 800%+ by expanding SKU assortment based on customer behavior and trend data.
  • Drove a 300+ BPS conversion increase through continuous A/B testing of product placement, taxonomy, and pricing.
  • Increased net profit 1,500%+ through cost negotiations and stakeholder management.
  • Built SEM reporting that let a 40+ person team raise ROAS 56% in two months by reallocating spend.
  • Helped brand partners grow sales 30% per account through targeted internal marketing campaigns.
  • Managed supply chain logistics across 7 distribution centers at Fortune 1 scale.
  • Worked directly with the founder of an ROV startup to identify weaknesses in the value proposition and pitch a business model pivot.
  • Built go-to-market strategies across multiple verticals, grounded in user research and usability testing.
  • Drove product development and roadmaps utilizing key insights from user and market research (150+ participants).
  • Built marketing, sales and customer acquisition plans based on identified personas.
  • Executed revised site messaging and imagery to reflect customer insights and increase conversion.
  • Designed and deployed quantitative and qualitative research methods such as interviews, surveys, usability testing, card sorting and more to define strategic value proposition, target market segments and positioning.
  • Collaborated with stakeholders including developers, C-suite and founding members.
02

Project Showcase

Production systems I’ve built at work, plus personal projects I ship for fun. Work systems are described without live links — they run on confidential company data.

Production

In-House Support Platform

$15k+/yr helpdesk replaced

A multi-channel support platform that replaced a $15k/yr SaaS helpdesk. Email, SMS/MMS, and browser-based voice live in one threaded inbox with cross-channel merging, auto-assignment, and SLA auto-escalation. Migrated three years of history — tens of thousands of attachments and call recordings — with zero data loss.

Next.jsBigQueryLLMTwilio
Production

Unified Data Platform

10+ sources, one source of truth

A BigQuery + dbt warehouse unifying 10+ sources — storefronts, marketplaces, ad platforms, and payment processors — into one tested source of truth, including a custom ingestion service I built when vendor tooling fell short. It’s the backbone for reporting, forecasting, and internal AI tools.

BigQuerydbtPython
Production

Inventory Forecasting Engine

Per-SKU, day-level reorder timing

A two-location demand-planning engine that models stockouts, open POs, promo lift, cannibalization, and backorder behavior to produce per-SKU, day-level reorder timing. A revenue-target mode converts a forward revenue plan directly into purchasing decisions.

PythonBigQueryForecasting
Production

Returns Reduction System

40% fewer returns

A data-driven returns program pairing PDP changes with a custom checkout extension that flags incompatible SKUs in real time, before purchase. Cut the return rate 40% relative by combining analysis with prevention at the point of sale.

Shopify FunctionsCheckout ExtensionsAnalytics
Specialized AI Support Chatbot demo thumbnail
Production

Specialized AI Support Chatbot

Live — deflects high-volume inquiries

AI-powered customer support chatbot trained on an extensive product and company knowledge base. Handles high-frequency inquiries across the customer journey to reduce support load and improve response times.

LLMContext FilteringKnowledge Base
CanvasGenie.ai demo thumbnail
Personal Build

CanvasGenie.ai

Fraction of traditional custom art costs

Ecommerce platform for creating wall art through seamless integration between AI image generation and print-on-demand services. Built end-to-end solution from AI image generation to doorstep delivery with seamless Stripe checkout and automated print fulfillment.

Next.jsOpenAIVercel BlobStripePrintful API
Turnkey Analytics Dashboard demo thumbnail
Personal Build

Turnkey Analytics Dashboard

Enterprise capabilities for any business size

Enterprise-level retail analytics for any business without technical expertise or expensive BI tools. Connects securely to Google Sheets data and delivers comprehensive sales, inventory, and web metrics through intuitive visualizations and filters.

PythonStreamlitPlotlyGoogle Sheets API
Stock Signal Analyzer demo thumbnail
Personal Build

Stock Signal Analyzer

Technical analysis made accessible

Makes complex technical analysis accessible to all traders by translating multiple indicators (Bollinger Bands, RSI, MACD) into clear buy/sell signals and human-readable insights. Features customizable trading presets for different investment strategies.

PythonFlaskyfinanceTA Library
Personal Build

Economic Uncertainty Analysis

Millions of mentions processed

Processes millions of global news mentions to analyze economic uncertainty trends without local storage infrastructure. Built with configurable architecture that adapts to analyze any keyword, delivering insights through interactive time series and word cloud visualizations.

PythonReactTypeScriptGDELT API
03

Areas of Expertise

My core competencies across ecommerce, UX, data analysis, and AI implementation.

Ecommerce & Digital Product Management

Driving growth through strategic product development, optimization, and user-centric design.

Product Roadmap DevelopmentConversion Rate OptimizationHeadless Shopify ArchitectureDigital Product StrategyMerchandising & Catalog Management

UX Research & Design

Creating intuitive, engaging user experiences through research-driven design methodologies.

User Research & TestingInformation ArchitectureWireframing & PrototypingUser Journey MappingUsability Heuristics

A/B Testing & CRO

Optimizing digital experiences through data-driven experimentation and analysis.

Hypothesis DevelopmentTest Design & ImplementationStatistical AnalysisMultivariate TestingConversion Funnel Optimization

AI Systems & Automation

Architecting and shipping production AI systems that replace manual work and SaaS tools.

AI Coding Agent OrchestrationLLM Application DevelopmentRetrieval / RAG PipelinesProcess AutomationAI Adoption Strategy

Data Engineering & Systems Architecture

Building the data and software backbone that internal tools and decisions run on.

BigQuery + dbt WarehousingData Pipeline / ETL DevelopmentAPI & Service IntegrationSystem ArchitectureProduction Deployment

Data Analysis & Reporting

Transforming raw data into actionable insights to drive strategic decision-making.

Analytics ImplementationDashboard DevelopmentKPI Tracking & AnalysisData VisualizationPerformance Reporting

Cross-functional Leadership

Building and leading high-performing teams across multiple disciplines.

Team ManagementStakeholder CommunicationProject ManagementStrategic PlanningVendor Management

Get in Touch

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