03
Areas of Expertise
My core competencies across ecommerce, UX, data analysis, and AI implementation.
Ecommerce & Digital Product Management
Driving growth through strategic product development, optimization, and user-centric design.
Product Roadmap DevelopmentConversion Rate OptimizationHeadless Shopify ArchitectureDigital Product StrategyMerchandising & Catalog Management
UX Research & Design
Creating intuitive, engaging user experiences through research-driven design methodologies.
User Research & TestingInformation ArchitectureWireframing & PrototypingUser Journey MappingUsability Heuristics
A/B Testing & CRO
Optimizing digital experiences through data-driven experimentation and analysis.
Hypothesis DevelopmentTest Design & ImplementationStatistical AnalysisMultivariate TestingConversion Funnel Optimization
AI Systems & Automation
Architecting and shipping production AI systems that replace manual work and SaaS tools.
AI Coding Agent OrchestrationLLM Application DevelopmentRetrieval / RAG PipelinesProcess AutomationAI Adoption Strategy
Data Engineering & Systems Architecture
Building the data and software backbone that internal tools and decisions run on.
BigQuery + dbt WarehousingData Pipeline / ETL DevelopmentAPI & Service IntegrationSystem ArchitectureProduction Deployment
Data Analysis & Reporting
Transforming raw data into actionable insights to drive strategic decision-making.
Analytics ImplementationDashboard DevelopmentKPI Tracking & AnalysisData VisualizationPerformance Reporting
Cross-functional Leadership
Building and leading high-performing teams across multiple disciplines.
Team ManagementStakeholder CommunicationProject ManagementStrategic PlanningVendor Management